User journey for participants was designed all around discovery. Unlike Google or Facebook, CfP users are often not familiar with the content that they are looking at. Rather than centering the user experience around searching, CfP was tailored around discovery, with filters prompting users to broadly mould their experience, rather than define it.
The focus was on bringing users a wide selection of opportunities, with clearly structured key information, allowing easy conversion of viewers into participants.
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The researcher's user experience was designed all around ease of on-boarding. Researchers are the primary content creators on the site so it was perceived of critical value to allow them to cross the hurdle of data entry as easily as possible.
For this reason, account creation was moved behind content creation in onboarding flow. This way, researcher could play with the platform and already overcome their biggest obstacle - filling out details form about their study - even before the had to climb the account creation wall. After that, setting up an account and recruiting participants was a breeze.
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